At the intersection of strategy and storytelling, digital leadership shapes modern institutions. IPMC University College invites a high-impact Digital Marketing Manager to steer brand growth, performance marketing, and data-driven online campaigns across Africa’s evolving education landscape.
Position Overview
Role : Digital Marketing Manager
Institution : IPMC University College
Location : Accra, Ghana
Employment Type : Full-Time
This role is designed for a results-oriented professional who blends creativity with analytics and thrives in performance-led environments.
Key Responsibilities
- Lead and execute integrated digital marketing strategies to drive brand visibility and student acquisition.
- Manage social media platforms, paid advertising campaigns, and performance marketing initiatives.
- Oversee SEO strategies, lead generation funnels, and conversion optimization.
- Drive content planning, campaign execution, and performance analytics across digital channels.
- Manage affiliate marketing programs and evaluate ROI-driven partnerships.
- Track, analyze, and report campaign performance to support data-informed decision-making.
Required Skills & Competencies
- Strong expertise in Social Media Management & Paid Advertising.
- Proven experience in SEO, Lead Generation, and Performance Marketing.
- Solid command of Content Strategy, Analytics, and Reporting Tools.
- Hands-on exposure to Affiliate Marketing Models.
- Strategic mindset with excellent communication and execution skills.
Application Process
Qualified and interested candidates are encouraged to submit their CVs as follows:
📧 Email : Gaurav.sharda@ipmcghana.com
📌 Email Subject : Digital Marketing Manager
Early applications are encouraged.
