Lancaster University Ghana is seeking a results-driven and strategically minded Assistant Marketing Manager to support the execution of its marketing vision and student recruitment objectives. This role offers an opportunity to contribute to a respected academic institution where tradition meets forward momentum.
Job Summary
The Assistant Marketing Manager will support the development and implementation of integrated marketing initiatives that strengthen brand presence, enhance enrolment performance, and reinforce the University’s reputation in Ghana and beyond. The role requires close collaboration with internal teams, strong analytical capability, and a disciplined approach to campaign execution.
Key Responsibilities
- Support the implementation of the University’s marketing strategy across digital and offline platforms.
- Work closely with Recruitment and Admissions teams to support enrolment targets.
- Manage marketing processes and contribute to continuous improvement initiatives.
- Develop and execute public relations campaigns while maintaining brand consistency and corporate reputation.
- Coordinate participation in education fairs, school visits, expos, and University events.
- Conduct market research and competitor analysis; prepare marketing intelligence and insight reports.
- Support content development for the University website and marketing materials.
- Monitor marketing activities, analyse campaign performance, and generate structured reports.
- Identify partnership and sponsorship opportunities with schools, corporates, and industry bodies.
Qualifications & Experience
- Bachelor’s degree in Marketing, Public Relations, Sales, Mass Communication, or a related field.
- Minimum of five (5) years’ experience in a sales or marketing role, preferably within higher education.
- Strong understanding of marketing principles, public relations, digital marketing trends, and brand management.
- Professional marketing certification (e.g. CIM) is an added advantage.
- Excellent research, analytical, presentation, and report-writing skills.
- Strong communication, stakeholder management, and problem-solving abilities.
- Proficiency in MS Office Suite and relevant digital marketing tools.
Location
📍 Accra, Ghana
How to Apply
Qualified candidates should submit:
- Curriculum Vitae (CV)
- Statement of Interest
📧 Email applications to: hr.ghana@transnatedu.com
📌 Subject line : Assistant Marketing Manager
Only shortlisted candidates will be contacted.
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